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Brainworks provides a unified solution. Through a single database, Brainworks manages all of your advertising: display, classified and preprints, as well as billing, accounts receivable, contracts, layout, pagination, marketing, sales force automation and web/palm integration. Brainworks Display Advertising is a component of this unified solution, or may be implemented as an independent display advertising system and integrated with other third party billing, classified, layout, and pagination solutions.
Making Display Advertising More Profitable
Build efficiencies while increasing sales volume. Reduce the cost of ad order entry with a system that eliminates tedium, adds speed, and improves accuracy. Arm your sales and marketing team with Brainworks Integrated Marketing and Sales Force Automation to launch your sales to a new level. The result: a better bottom line for your newspaper.
High Performance Ad Order Entry Cuts Costs
Enter and manage ads with a minimum of keystrokes. Fast and accurate order entry is achieved through an intuitive interface. Business rules are deployed automatically by Brainworks. This results in automatic rating, contract selection, and revenue allocation, thereby further increasing speed and ensuring accuracy. Customizable entry screens, a visual calendar, and a powerful rating engine make ad taking easy and profitable.
Unsurpassed Rating Capabilities
If you can think it, Brainworks can rate it. Even the most demanding rating rules are easily assimilated and controlled. Rates and rules are established at the supervisory level. Brainworks then rates ads accordingly, automatically selecting the proper contract, rate code, level, and interaction without additional input from the ad taker. Brainworks Interactive Pricing allows you to define advanced cross-selling rules to automatically pick up discounts, and package pricing during order entry.
Control Credit with Ease
Three tiered credit rules and terms are definable system-wide and by advertiser. Brainworks' unified advertising and billing solution tracks payment terms and credit limits in real time. Orders that fail credit are automatically routed to the credit workflow queue for processing. Sell Display Ads Across Multiple Products or an Entire Enterprise Quickly and easily schedule ads that include cross-sells and package buys. Revenue allocation is automatic and instantaneous. Reporting and tracking may be done by product, by newspaper division, or across an entire multi-division publishing enterprise.
Versatile and Powerful Contract Management
Track bulk, frequency, insert, and dollar volume commitments in any combination. Brainworks contracts may be specific to one publication and product type, or may combine multiple publications and product types into a single contract. Effortlessly generate compliance and violation reports. Calculate and select short rates/rebates. Advertisers may track compliance via the Brainworks web based customer service center.
Build Markets with Powerful Sales and Marketing Tools
Use Brainworks Integrated Marketing and Sales Force Automation modules to build new business and nurture your existing customer base. The Brainworks Unified Advertising System utilizes a common database for advertisers and prospects, and imports from outside prospecting sources such as Dun & Bradstreet MarketplaceT, Equifax, or infoUSA. Powerful email, fax, mail, and telemarketing campaigns are defined and deployed. Highly effective contact management tools are delivered to sales reps at their desktop, palmtop, or across the web.
Reporting - Get What You Want, When You Want It!
In seconds, easily define and generate any advertising report: detailed, summary, or comparative. Quickly select the elements to include, indicate your sorting and filtering preferences, and your report appears instantly on the screen. Report on classified and display advertising together or separately. Report by salesperson, territory, division, publication, edition, section, date, ad type, advertiser, SIC code, day of week, promotion, or any user definable elements.
Pagination - Fast, Smart, Accurate, and Easy
Brainworks' highly definable, QuarkT centered, rule based ROP pagination processes a typical ROP section in minutes. Brainworks Display Advertising also offers an optional interface to third-party ROP pagination products.
A Proven Track Record of Delivering Cutting Edge Technology
Since Brainworks released the industry's first Windows based advertising system over a decade ago, the company has continued a tradition of leveraging the most effective and current technologies. The corporate mission is maximizing the profitability and productivity of newspapers.
Brainworks - The Platform for Today and Tomorrow
Brainworks ROP Pagination is a cross platform solution. You have the freedom to choose either PC or Macintosh workstations. Operates on Microsoft Windows 2000¨, and Sun-SolarisT servers. Database options include SQL ServerT, and Oracle¨. One system can support multiple users in a single location, or multiple users spread over a broad geographical area using a Wide Area Network.
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